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What’s going on?

About two hours ago I just purchased Mike Dillard and John Seiferth’s new product called The 7 Figure Factor, and I thought I would just take a second here and tell you about it. When Mike Dillard comes out with something new, there usually isn’t too much question as to whether or not it’s worth the money.

I don’t usually take the time to even read Mike Dillard’s sales letters, unless I am trying to get better at writing my own. There wasn’t really any hesitation, but I am a trusting person, and I understand that some people just don’t have that same sense of trust, so here is the 7 Figure Factor review.

Now I can be a pretty prideful person. I kind of think I know everything. What can I say? I’m just that good (not really). Anyways, I noticed that most of the video was going to be about mindset, which I mean I thought I knew a lot about.

I think that I have the right mindset. I think that I think like millionaire. At first I admit I had my doubts. I didn’t think that they could tell me anything that I did not already know. I figured I already knew what he was going to say, but I mean what’s 40 bucks?

I have spent more money than that on a bad meal. I might as well see what it’s about. If I learned one simple technique in this video that made eighty bucks, I would have double my investment. Find me a stock broker that can do that . So I got out my notepad just in case, even though I figured “ah I won’t need to write anything down”.

Twenty minutes into the video I realized that I had already taken a page of notes, and I found a mistake in business that was literally costing me thousands that I had never noticed before. What the 7 Figure Factor pointed out to me really more than anything else was just that one mistake.

It’s a mistake that I’m sure thousands of people are making, and I’m sure it’s costing them thousands as it did me. It might seem like something that wouldn’t be a big deal to you, but trust me it’s HUGE.

Here she’ is:

I pay attention to details. Yeah I said it. I am a “control” freak. I don’t just pay attention to them, I am crazy over them. I can’t move on to my next project until my last one is completely perfect. Then after I would finish my project, I would fall in love with it 110%, and quite frankly it began to ruin me.

This is what would happen.

I would sit there for hours and hours on end designing my lead capture page. I would sit there for at least an hour trying to get my background color just perfect. “Hmmm.. That gray needs be just a little bit darker. No no, even darker. Maybe just add a little bit more black. O god, that’s way too dark. Hmm.. I kind of liked it real dark. Let’s see that one more time”.

That was me! I mean just hours of a dang background color! That doesn’t include writing the script for the video, actually making the video, writing the headline, writing the words right above the opt-in form, and designing the graphics for the page.

I mean were are literally talking days of perfecting. There was only one teeny weeny problem besides the fact that I was wasting my life away, I wasn’t even thinking about what the customer wanted. I wasn’t thinking about what anybody else wanted for that matter. I only cared about how I liked it. The crazy thing about it was, I wasn’t trying to sell anything to myself. I didn’t need me to put my name and email address in a form. I already had that information. Everybody else does.

This isn’t even the worse part!

The worse part about this whole nightmare of a week was, I absolutely fell in love with this web page after I had finished it. If it weren’t just a little bit creepy to ask websites to marry you, I probably would have proposed.

Creepy I know, but oh so true.

I’m not saying it’s wrong to like your work by any means, but I forgot about the most important part of internet marketing: TESTING. I just couldn’t stand the fact of testing this capture page against any of the others that I had made. I didn’t want to change one single thing on that website.

The first thing that really set off an inner alarm was when I dished out five hundred bucks in a PPC campaign to maybe make back two hundred at most. That kind of stuff just happens. I was never angry at myself or anyone else for that matter, but it was just something so simple. I should have realized it sooner.

You see the ad that I put on Adwords had to do with joining a team, which hey that’s a good thing. Usually when people directly type a name of a company into Google, they are either looking for that one last assurance that the company is not a scam, or they are looking for a leader to join. So my ad about joining a team was pretty good. It got clicks at least.

So I had an “awesome” capture page, and a good ad, but the ad and the capture page didn’t relate. You see my capture page was talking about that company not being a scam, which hey I mean, I’m sure somebody wants to hear that. The only problem was the person clicking on the team ad wanted to hear about a team, and not the company. I ruined myself and it took me WAY to long to realize why.